New Survey from Openprise Uncovers Gaps Preventing RevOps Teams from Delivering on Integrated Approach to Marketing and Sales

San Mateo, California.And January 11 2022 /PRNewswire/-

OpenPrice RevOps reality check survey finds that more than half of RevOps teams struggle to create an effective pipeline

  • 58% of respondents are not confident in their organization’s ability to accurately deliver an incoming lead from a marketing program to an appropriate salesperson.
  • Only 34% were very confident in their organization’s onboarding data and listing uploads.
  • 56% of respondents are not confident in their organization’s ability to properly segment their potential database.

Openprise, the pioneer in RevOps automation solutions Marketing and Sales, today announced the results of the RevOps Reality Check survey, conducted among 270 B2B professionals in the United States across sales, marketing and revenue teams. The survey examines the growing discipline of RevOps and the strategies needed to build a cohesive, data-driven, and successful RevOps team.

The survey revealed several hurdles RevOps teams face, including the most important issues keeping respondents up at night: growing pressures to maintain high data quality topped the list of concerns, followed by organizational dysfunction caused by data warehouses and departments, and the inability to measure attribution. .

“Everyone knows that today’s buyers expect a seamless experience at every stage of their journey, and this requires a perfect alignment of the marketing and sales teams and customer success,” he said. Allen PogorzelskyVP of Marketing, Openprise. “Automating RevOps can help teams build this alignment.”

The majority of B2B sales and marketing teams struggle to align their departments

According to the findings, the majority of B2B teams are still struggling to align their departments and create an efficient pipeline, with more than half (58%) not at all or somewhat confident in their organization’s ability to accurately deliver an incoming lead. Marketing program for the right salesperson.

Additional results from the Openprise RevOps Reality Check Survey:

  • Only 34% were very confident in their organization’s onboarding data and listing uploads.
  • 54% were not confident or somewhat confident with their organization’s data cleansing processes.
  • Only 35% showed complete confidence in their ability to accurately score leads, and even fewer (32%) said they were very confident in their organization’s account registration strategies.
  • 51% said they were not confident in their organization’s ability to implement lead-to-account matching or were only somewhat confident.
  • 56% were not confident or somewhat confident in their organization’s ability to properly segment their potential database by criteria such as demographics, industries, job functions, or product interests.

“The future of B2B obviously lies in RevOps,” said Ed KingCEO of Openprise. “Today’s sales and marketing teams can no longer operate in silos. Our survey results show that organizations that invest in the right RevOps automation solutions will be poised for success.”

RevOps Practices Evolving – For Better

The Openprise RevOps Automation Platform drives company growth by automating hundreds of sales and marketing processes, helping RevOps teams realize the promised value from their RevTech investments. Openprise is a single, no-code platform that can help simplify even the most complex RevTech stack.

For an in-depth look at the survey results, please download RevOps Reality Check.

About Openprise

Openprise fuels the revolution in RevOps. Openprise automates critical RevOps to break down silos and align sales and marketing professionals and their technology to drive explosive growth. Openprise is a no-code platform that allows you to streamline your RevTech stack, respond faster to changes in your market, and scale operations to meet your revenue goals. RevOps teams at industry leaders such as UI Path, Freshworks, Zendesk, Zscaler, and Okta rely on Openprise to generate effective and predictable revenue. To find out more, visit www.openprisetech.com.

This press release was issued by 24-7PressRelease.com. For more information, visit http://www.24-7pressrelease.com.

Media contact
Janice Weiss
OpenPrice
[email protected]
(888) 810-7774 x717

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